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Beer World / North America

United States

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Pale lager dominated after Prohibition, light lager became the best-seller in the 1990s, and the craft movement created the American pale ale and IPA.

Who sells the beer

Modelo Especial has been the top beer by dollar sales since 2023; AB InBev says Michelob Ultra overtook it in retail volume in 2025. Craft held 13.3% of volume in 2025.

Source: brewersassociation.org